Bacon History


Farmland Foods faced new challenges in promoting its freshly launched Farmland Bacon Club, a website and community dedicated to all things bacon. In partnership with Cannonball Agency and Farmland Foods, Coolfire helped to produce and promote supporting video content resulting in a 14% Increase in people buying Farmland Bacon (May – Oct 2014: Bacon Club launched in May)

By leveraging YouTube’s TrueView platform we were able the raise awareness within Farmland Foods’ distribution area among and within it’s target interest groups and drive over 1.4M new targeted views to the Farmland Bacon Channel.


Farmland Bacon