Bearville Alive!

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Description

A leader in the retail space, Build-A-Bear realized it was missing a valuable opportunity to create sustainable and engaged audiences on YouTube.

In partnership with Build-A-Bear, we developed a unique, branded entertainment campaign launched entirely on YouTube. This new entertainment strategy was aimed at driving engagement and awareness through a branded YouTube series focused on their core tenants of play and imagination.

Client

Build-A-Bear

My Roles

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