About Me
…writer, digital strategist and coffee lover.
A seasoned creative strategist and digital marketer with a solid record of translating business needs into measurable and successful campaigns.
With extensive experience managing cross-functional teams and charting new workflows, I’ve built and managed digital communities from the ground up, directed content creation, and worked alongside Fortune 500 brands.
Let’s connect!
- NAME Archie Mckinlay
- CITY Washington, DC
- E-MAIL archie@archiemckinlay.com
Resume
Employment
Senior Digital Strategist2016 – Present
HZDG
At HZDG I lead in the planning, implementation, and measurement of digital campaigns for Fortune 500 brands.
Director of Digital Strategy2014 – 2016
Coolfire Studios
Responsible for the development and execution of digital strategies for a variety of clients and partnerships. Created and implemented strategies and content for television and branded digital content.
Social Media Manager2013 – 2014
Coolfire Studios
Led our customers to connect with their audience and share their story across an evolving mix of social media channels leveraging compelling digital content and hyper-focused insights.
Web Community Manager2008 – 2013
Joyce Meyer Ministries
Created and led digital content strategy and creation across multiple social media channels. Became the most retweeted brand on Twitter and frequently ranked among the top 10 most engaged pages on Facebook.
Education
Business Management2004 – 2008
Missouri Baptist University
BA in Business Management with a minor in Business Administration.
